STRATEGIES FOR BLACK FRIDAY

The festive season is brewing. Thanksgiving is literally just around the corner and with it comes Black Friday. After that Christmas carols will soon fill the air.

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MARKETING TO GENERATION Z

Have you tried having a conversation with a teenager lately? If not try having one when they have their phones on their hands. This generation is one that is set to cause more buzz than Millennials. And let's face it. It's about time millennials paved way for the the next generation: Generation Z. Marketers are … Continue reading MARKETING TO GENERATION Z

WHY YOU SHOULD LOOK FORWARD TO WIB AWARDS 2017

  Did you know research shows that countries which neglect reducing gender imbalance, suffer more economically? Countries that tend to embrace gender diversification and equality prospers more as women tend to own around 48% of Micro-Small and Medium Entreprises. Which brings us to WIB-Kenya. Now if there is an event that is worth your time; … Continue reading WHY YOU SHOULD LOOK FORWARD TO WIB AWARDS 2017

MYTHS TO DEBUNK ON FACEBOOK MARKETING

How do you as an entrepreneur, as a marketer know what will work for you and what won't. Do you just blindly follow every single formula handed out to you? The truth is, when starting out,knowing what works for you and what doesn't is complicated and can be a bit hard at times. This is … Continue reading MYTHS TO DEBUNK ON FACEBOOK MARKETING