CONSUMER BEHAVIOR 101: UNDERSTANDING THE FEMALE CONSUMER.

For a long time, women's impact on consumer behavior has been ignored but this trend is quickly changing. Women control 51% of the wealth globally, they influence 90% of home purchases and 70% in travel and leisure. Due to this researchers and influencers are going out of their way to make sure that they understand women better.

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WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

Messaging has become a multi-purpose tool. It’s proactive, instead of reactive. And there’s no greater example than Facebook Messenger. Research shows that the use of Facebook Messenger has been on the rise and this trend is not about to end any time soon. Facebook owns 45% of advertising space while Google owns 54% thus leaving … Continue reading WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

RECENT FACEBOOK CHANGES AND ITS IMPACT ON YOUR BUSINESS

Social media over the years has impacted how companies do their business online and with the recent announcement from Mark Zuckerberg on January 11th 2018, business owners and marketers are busy trying to figure out what the changes earns for their businesses.

DIGITAL MARKETING STRATEGIES WE CAN LEARN FROM CANDY CRUSH

Candy Crush Saga. A game developed and released on April 12th 2012. I remember the first time I heard about it and all the excitement it had stirred in people. Out of sheer curiosity, I decided to download and play the game. And believe it or not, the game has quite the addictive effect on me.