DIABOLICAL CUSTOMERS: FIRE THAT CUSTOMER!

I, for starters do not mean to be negative. But the reality is; there are customers who simply are not right for your business. We live in an age where the customer is glorified and in return few of us take a moment to ask, was it worth it? The market simply tells us that the more the customers, the better your business model and the more the revenue. Today, I hope to convince you otherwise. A customer can be actually really bad for your business and knowing how to handle them is really important.

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MARKETING STRATEGY 103: THE GOLDILOCKS PRINCIPLE.

Welcome to the age of influence and data manipulation. We always like to believe that when we are making a purchase, we are doing it with minimal influence. However, that is not always the case. Marketers have found a way to make people gravitate towards the middle option. Most people are turned off by extremes. Getting the middle option that’s “just right” takes a balance of the old and new and influencing users incrementally when launching products or services. So what does the Goldilocks effect have to do with this?

MARKETING STRATEGY 102: HOW TO GET INTO THE MIND OF YOUR CONSUMER.

And where there is a vacuum, no conversions will happen. This is why it is important to understand the psychology of your consumer and tailor your marketing efforts according to their needs.