Welcome to the age of influence and data manipulation. We always like to believe that when we are making a purchase, we are doing it with minimal influence. However, that is not always the case. Marketers have found a way to make people gravitate towards the middle option. Most people are turned off by extremes. Getting the middle option that’s “just right” takes a balance of the old and new and influencing users incrementally when launching products or services. So what does the Goldilocks effect have to do with this?
And where there is a vacuum, no conversions will happen. This is why it is important to understand the psychology of your consumer and tailor your marketing efforts according to their needs.
Marketing is the cornerstone of every single business. For any business to prosper, business owners and marketers need to find a way to outwit their competitors. Having said that, half of the process involves understanding the psychology behind the buying process.
Today I read a story. It was one of those stories that leave you impacted and forever change your perspective of life. It was one of those pieces that leave you yearning for me. I mean if this guy was trying to sell me anything, I would buy it on the stop.
Customer reviews has been cited to be a major factor in with making or breaking a business. This is due to the shift to digital marketing and consumers raising their expectations. When a consumer interacts with your reviews, three things happen:
A lot has been said about email marketing and its likelihood of surviving the major digital disruptions. The truth is email marketing is here to stay and it will continue to be a main player in marketing. With a lot of sites implementing ad blocks, email marketing is now more important than ever.
There is no doubt that the rise of social media marketing and Internet led to companies rethinking their brand identity and values. The marketing paradigm has evolved from celebrity endorsement to now micro-influencers.
'When you photograph people in color,you photograph their clothes; but when you photograph people in Black & White, you photograph their souls.' Ted Grant Instagram I'm sure that most of you do not need an introduction to Instagram or the way it's used. While some of you may not consider it to be a stronghold … Continue reading A QUICK GUIDE TO INSTAGRAM MARKETING
Consumer journeys aren't created; they are discovered. Both marketers and entrepreneurs can both agree on this. Consumer dynamics is changing and evolving on a daily basis. While understanding trends and the different platforms is an absolute necessity in digital marketing, so is getting an in-depth analysis of your audience. Creating a connected customer analytics journey is critical to the success of overall marketing strategies.
Marketing has turned from being an art to being a science. With over 625,000 new businesses being registered monthly, getting the attention of your ideal has become more hectic. The consumer journey has changed from being a generalized one to being a content tailored one to suit the prospective consumer depending on where they are … Continue reading HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.