There are five distinctive marketing concept types or approaches to achieving effective marketing. Notably, not all these marketing concept types work for all industries, because they differ in function. Every marketing concept was created depending on the need of the market. As markets changed, so did the concepts.
When coming up with an ad, it gets tempting to talk about your brand and what makes you unique in the market. As much as all that sounds fabulous and exciting to you, the customer just wants to get to the bottom line. Are all of my needs met? How convenient is this product or service for me? Tell your consumer how you will make their lives better. If possible, be specific as this will save the consumer time. Focus on the consumer and not the brand.
Marketing is the cornerstone of every single business. For any business to prosper, business owners and marketers need to find a way to outwit their competitors. Having said that, half of the process involves understanding the psychology behind the buying process.
Today I read a story. It was one of those stories that leave you impacted and forever change your perspective of life. It was one of those pieces that leave you yearning for me. I mean if this guy was trying to sell me anything, I would buy it on the stop.
Customer reviews has been cited to be a major factor in with making or breaking a business. This is due to the shift to digital marketing and consumers raising their expectations. When a consumer interacts with your reviews, three things happen:
There is no doubt that the rise of social media marketing and Internet led to companies rethinking their brand identity and values. The marketing paradigm has evolved from celebrity endorsement to now micro-influencers.
'When you photograph people in color,you photograph their clothes; but when you photograph people in Black & White, you photograph their souls.' Ted Grant Instagram I'm sure that most of you do not need an introduction to Instagram or the way it's used. While some of you may not consider it to be a stronghold … Continue reading A QUICK GUIDE TO INSTAGRAM MARKETING
Consumer journeys aren't created; they are discovered. Both marketers and entrepreneurs can both agree on this. Consumer dynamics is changing and evolving on a daily basis. While understanding trends and the different platforms is an absolute necessity in digital marketing, so is getting an in-depth analysis of your audience. Creating a connected customer analytics journey is critical to the success of overall marketing strategies.
Marketing has turned from being an art to being a science. With over 625,000 new businesses being registered monthly, getting the attention of your ideal has become more hectic. The consumer journey has changed from being a generalized one to being a content tailored one to suit the prospective consumer depending on where they are … Continue reading HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.
What is a digital marketing funnel?
This is a framework that helps you to define, understand and follow the different stages buyers pass through during the consumer lifecycle. It is the flow through which a potential customers lands on your site and then takes a desired action.