MARKETING STRATEGY 106: CONSUMER-CENTRIC MARKETING.

Consumer-centric marketing is a strategy that places your consumer at the center of marketing design and delivery. It is a strategy that ensures there is a healthy consumer-centric culture. It is about prioritizing customers over any other factor, using a blend of intuition, common sense, and solid data about customer behavior. You know that your customer is fundamental to your strategic success. At the heart of everything that you do and everything your organization does, should be an all-encompassing consideration of your customer.

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MARKETING STRATEGY 105: THE ART OF CREATING AND COMMUNICATING THE VALUE OF YOUR BRAND.

Brand identity is the sum total of how your brand looks, feels and speaks to people. It is a way to communicate with the world, differentiate yourself from your competitors. A brand identity is what sells and not the product/service per se.

MARKETING STRATEGY 104:WHAT IF ADS WERE NOT THINGS TO BE AVOIDED?

When coming up with an ad, it gets tempting to talk about your brand and what makes you unique in the market. As much as all that sounds fabulous and exciting to you, the customer just wants to get to the bottom line. Are all of my needs met? How convenient is this product or service for me? Tell your consumer how you will make their lives better. If possible, be specific as this will save the consumer time. Focus on the consumer and not the brand.

DIABOLICAL CUSTOMERS: FIRE THAT CUSTOMER!

I, for starters do not mean to be negative. But the reality is; there are customers who simply are not right for your business. We live in an age where the customer is glorified and in return few of us take a moment to ask, was it worth it? The market simply tells us that the more the customers, the better your business model and the more the revenue. Today, I hope to convince you otherwise. A customer can be actually really bad for your business and knowing how to handle them is really important.

MARKETING STRATEGY 103: THE GOLDILOCKS PRINCIPLE.

Welcome to the age of influence and data manipulation. We always like to believe that when we are making a purchase, we are doing it with minimal influence. However, that is not always the case. Marketers have found a way to make people gravitate towards the middle option. Most people are turned off by extremes. Getting the middle option that’s “just right” takes a balance of the old and new and influencing users incrementally when launching products or services. So what does the Goldilocks effect have to do with this?

ALEXA LOSES HER VOICE; SUPER BOWL AD 2018

As a digital marketer and strategist, I have to admit that Super Bowls is definitely one of my favorite times of the year. This is the one time we get to see marketing geniuses at their best and get some deep insights from them. That, plus the game obviously.

WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

Messaging has become a multi-purpose tool. It’s proactive, instead of reactive. And there’s no greater example than Facebook Messenger. Research shows that the use of Facebook Messenger has been on the rise and this trend is not about to end any time soon. Facebook owns 45% of advertising space while Google owns 54% thus leaving … Continue reading WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

MARKETING TO GENERATION Z

Have you tried having a conversation with a teenager lately? If not try having one when they have their phones on their hands. This generation is one that is set to cause more buzz than Millennials. And let's face it. It's about time millennials paved way for the the next generation: Generation Z. Marketers are … Continue reading MARKETING TO GENERATION Z

HOW TO ATTRACT THE RIGHT FACEBOOK AUDIENCE.

Numbers. Everything revolves around numbers. Wars have been won with the right numbers, contests lost due to lack of enough numbers, economy rising and failing based on the numbers and yet here I stand, saying numbers do not matter. The right numbers as a matter of  fact, is what matters. Having the right people surround … Continue reading HOW TO ATTRACT THE RIGHT FACEBOOK AUDIENCE.

MY JOURNEY

They say marry your passion and you will never have to work another day. How true this statement turned out to be for me. Well writing is not my first love but digital marketing combined with entreprenuership and consumer awareness is. This is what fuels me day in-day out. Knowing that at the end of … Continue reading MY JOURNEY