CONSUMER BEHAVIOR 103: RISE OF MICRO-INFLUENCERS.

There is no doubt that the rise of social media marketing and Internet led to companies rethinking their brand identity and values. The marketing paradigm has evolved from celebrity endorsement to now micro-influencers.

A QUICK GUIDE TO INSTAGRAM MARKETING

'When you photograph people in color,you photograph their clothes; but when you photograph people in Black & White, you photograph their souls.' Ted Grant Instagram I'm sure that most of you do not need an introduction to Instagram or the way it's used. While some of you may not consider it to be a stronghold … Continue reading A QUICK GUIDE TO INSTAGRAM MARKETING

CONSUMER BEHAVIOR 102: UNDERSTANDING THE CONSUMER JOURNEY ANALYTICS

Consumer journeys aren't created; they are discovered.
Both marketers and entrepreneurs can both agree on this. Consumer dynamics is changing and evolving on a daily basis. While understanding trends and the different platforms is an absolute necessity in digital marketing, so is getting an in-depth analysis of your audience. Creating a connected customer analytics journey is critical to the success of overall marketing strategies.

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HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

Marketing has turned from being an art to being a science. With over 625,000 new businesses being registered monthly, getting the attention of your ideal has become more hectic. The consumer journey has changed from being a generalized one to being a content tailored one to suit the prospective consumer depending on where they are … Continue reading HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

STRAIGHT TALK: DO DIGITAL MARKETERS HAVE ANY RESPONSIBILITIES TOWARDS THEIR CONSUMERS?

A revolution (from the Latin revolutio, “a turnaround”) is a fundamental change in power or organizational structures that takes place over a relatively short period of time. There have been several revolutions since the 1900s from the first industrial revolution to the second industrial revolution to the technological revolution and now we are at data … Continue reading STRAIGHT TALK: DO DIGITAL MARKETERS HAVE ANY RESPONSIBILITIES TOWARDS THEIR CONSUMERS?

5 COMMON MISTAKES TO AVOID IN YOUR DIGITAL MARKETING FUNNEL

What is a digital marketing funnel? This is a framework that helps you to define, understand and follow the different stages buyers pass through during the consumer lifecycle. It is the flow through which a potential customers lands on your site and then takes a desired action.

HOW TO SELL YOUR BUSINESS STORY ON FACEBOOK AND INSTAGRAM

A lot has been said about social media marketing. Research has been done, tips and strategies given but one question still remains. How do you humanize your brand and give it a voice without sounding too salesy or come across as trying too hard.

ALEXA LOSES HER VOICE; SUPER BOWL AD 2018

As a digital marketer and strategist, I have to admit that Super Bowls is definitely one of my favorite times of the year. This is the one time we get to see marketing geniuses at their best and get some deep insights from them. That, plus the game obviously.

FACEBOOK MESSENGER ADS: A SIMPLE GUIDE FOR BEGINNERS.

Due to the huge number of requests, I have decided to do a piece on the different types of messenger ads. The potential of Facebook Messenger ads is amazing. With so many users on the platform, this is the platform to use when creating ads and marketing strategies for your business.

CONSUMER BEHAVIOR 101: UNDERSTANDING THE FEMALE CONSUMER.

For a long time, women's impact on consumer behavior has been ignored but this trend is quickly changing. Women control 51% of the wealth globally, they influence 90% of home purchases and 70% in travel and leisure. Due to this researchers and influencers are going out of their way to make sure that they understand women better.