OPINION PIECE: WHAT COVID-19 MEANS FOR THE MARKETING SPACE.

The Coronavirus outbreak is first and foremost a human tragedy, affecting millions of people. It is also having a growing impact on the global economy. A lot of countries are facing this pandemic and are trying to beat it.

MARKETING STRATEGY 105: THE ART OF CREATING AND COMMUNICATING THE VALUE OF YOUR BRAND.

Brand identity is the sum total of how your brand looks, feels and speaks to people. It is a way to communicate with the world, differentiate yourself from your competitors. A brand identity is what sells and not the product/service per se.

MARKETING STRATEGY 103: THE GOLDILOCKS PRINCIPLE.

Welcome to the age of influence and data manipulation. We always like to believe that when we are making a purchase, we are doing it with minimal influence. However, that is not always the case. Marketers have found a way to make people gravitate towards the middle option. Most people are turned off by extremes. Getting the middle option that’s “just right” takes a balance of the old and new and influencing users incrementally when launching products or services. So what does the Goldilocks effect have to do with this?

MARKETING STRATEGY 102: HOW TO GET INTO THE MIND OF YOUR CONSUMER.

And where there is a vacuum, no conversions will happen. This is why it is important to understand the psychology of your consumer and tailor your marketing efforts according to their needs.

MARKETING STRATEGY 101: UNDERSTANDING THE BUYING PROCESS.

Marketing is the cornerstone of every single business. For any business to prosper, business owners and marketers need to find a way to outwit their competitors. Having said that, half of the process involves understanding the psychology behind the buying process.