MARKETING STRATEGY 103: THE GOLDILOCKS PRINCIPLE.

Welcome to the age of influence and data manipulation. We always like to believe that when we are making a purchase, we are doing it with minimal influence. However, that is not always the case. Marketers have found a way to make people gravitate towards the middle option. Most people are turned off by extremes. Getting the middle option that’s “just right” takes a balance of the old and new and influencing users incrementally when launching products or services. So what does the Goldilocks effect have to do with this?

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MARKETING STRATEGY 102: HOW TO GET INTO THE MIND OF YOUR CONSUMER.

And where there is a vacuum, no conversions will happen. This is why it is important to understand the psychology of your consumer and tailor your marketing efforts according to their needs.

MARKETING STRATEGY 101: UNDERSTANDING THE BUYING PROCESS.

Marketing is the cornerstone of every single business. For any business to prosper, business owners and marketers need to find a way to outwit their competitors. Having said that, half of the process involves understanding the psychology behind the buying process.