MARKETING STRATEGY 103: THE GOLDILOCKS PRINCIPLE.

Welcome to the age of influence and data manipulation. We always like to believe that when we are making a purchase, we are doing it with minimal influence. However, that is not always the case. Marketers have found a way to make people gravitate towards the middle option. Most people are turned off by extremes. Getting the middle option that’s “just right” takes a balance of the old and new and influencing users incrementally when launching products or services. So what does the Goldilocks effect have to do with this?

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CONSUMER BEHAVIOR 105: THE STATE OF ENGAGEMENT

Today I read a story. It was one of those stories that leave you impacted and forever change your perspective of life. It was one of those pieces that leave you yearning for me. I mean if this guy was trying to sell me anything, I would buy it on the stop.

7 STRATEGIES ON IMPROVING YOUR EMAIL MARKETING.

A lot has been said about email marketing and its likelihood of surviving the major digital disruptions. The truth is email marketing is here to stay and it will continue to be a main player in marketing. With a lot of sites implementing ad blocks, email marketing is now more important than ever.

A QUICK GUIDE TO INSTAGRAM MARKETING

'When you photograph people in color,you photograph their clothes; but when you photograph people in Black & White, you photograph their souls.' Ted Grant Instagram I'm sure that most of you do not need an introduction to Instagram or the way it's used. While some of you may not consider it to be a stronghold … Continue reading A QUICK GUIDE TO INSTAGRAM MARKETING

CONSUMER BEHAVIOR 102: UNDERSTANDING THE CONSUMER JOURNEY ANALYTICS

Consumer journeys aren't created; they are discovered.
Both marketers and entrepreneurs can both agree on this. Consumer dynamics is changing and evolving on a daily basis. While understanding trends and the different platforms is an absolute necessity in digital marketing, so is getting an in-depth analysis of your audience. Creating a connected customer analytics journey is critical to the success of overall marketing strategies.

FACEBOOK MESSENGER ADS: A SIMPLE GUIDE FOR BEGINNERS.

Due to the huge number of requests, I have decided to do a piece on the different types of messenger ads.

The potential of Facebook Messenger ads is amazing. With so many users on the platform, this is the platform to use when creating ads and marketing strategies for your business.

WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

Messaging has become a multi-purpose tool. It’s proactive, instead of reactive. And there’s no greater example than Facebook Messenger. Research shows that the use of Facebook Messenger has been on the rise and this trend is not about to end any time soon. Facebook owns 45% of advertising space while Google owns 54% thus leaving … Continue reading WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

EDGING OUT THE COMPETITION

Invention, they say, is the mother of necessity. This statement holds water for many entrepreneurs. Unlike in the past where you needed a lot of resources to get off the ground, the internet has evened the playing ground. Information and knowledge at our fingertips. With a bit of practice here and there, you can really … Continue reading EDGING OUT THE COMPETITION