HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

Marketing has turned from being an art to being a science. With over 625,000 new businesses being registered monthly, getting the attention of your ideal has become more hectic. The consumer journey has changed from being a generalized one to being a content tailored one to suit the prospective consumer depending on where they are … Continue reading HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

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HOW TO SELL YOUR BUSINESS STORY ON FACEBOOK AND INSTAGRAM

A lot has been said about social media marketing. Research has been done, tips and strategies given but one question still remains. How do you humanize your brand and give it a voice without sounding too salesy or come across as trying too hard.

FACEBOOK MESSENGER ADS: A SIMPLE GUIDE FOR BEGINNERS.

Due to the huge number of requests, I have decided to do a piece on the different types of messenger ads. The potential of Facebook Messenger ads is amazing. With so many users on the platform, this is the platform to use when creating ads and marketing strategies for your business.

WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

Messaging has become a multi-purpose tool. It’s proactive, instead of reactive. And there’s no greater example than Facebook Messenger. Research shows that the use of Facebook Messenger has been on the rise and this trend is not about to end any time soon. Facebook owns 45% of advertising space while Google owns 54% thus leaving … Continue reading WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.