7 STRATEGIES ON IMPROVING YOUR EMAIL MARKETING.

A lot has been said about email marketing and its likelihood of surviving the major digital disruptions. The truth is email marketing is here to stay and it will continue to be a main player in marketing. With a lot of sites implementing ad blocks, email marketing is now more important than ever.

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HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

Marketing has turned from being an art to being a science. With over 625,000 new businesses being registered monthly, getting the attention of your ideal has become more hectic. The consumer journey has changed from being a generalized one to being a content tailored one to suit the prospective consumer depending on where they are … Continue reading HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

HOW TO SELL YOUR BUSINESS STORY ON FACEBOOK AND INSTAGRAM

A lot has been said about social media marketing. Research has been done, tips and strategies given but one question still remains. How do you humanize your brand and give it a voice without sounding too salesy or come across as trying too hard.

ALEXA LOSES HER VOICE; SUPER BOWL AD 2018

As a digital marketer and strategist, I have to admit that Super Bowls is definitely one of my favorite times of the year. This is the one time we get to see marketing geniuses at their best and get some deep insights from them. That, plus the game obviously.

FACEBOOK MESSENGER ADS: A SIMPLE GUIDE FOR BEGINNERS.

Due to the huge number of requests, I have decided to do a piece on the different types of messenger ads. The potential of Facebook Messenger ads is amazing. With so many users on the platform, this is the platform to use when creating ads and marketing strategies for your business.

WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

Messaging has become a multi-purpose tool. It’s proactive, instead of reactive. And there’s no greater example than Facebook Messenger. Research shows that the use of Facebook Messenger has been on the rise and this trend is not about to end any time soon. Facebook owns 45% of advertising space while Google owns 54% thus leaving … Continue reading WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.

RECENT FACEBOOK CHANGES AND ITS IMPACT ON YOUR BUSINESS

Social media over the years has impacted how companies do their business online and with the recent announcement from Mark Zuckerberg on January 11th 2018, business owners and marketers are busy trying to figure out what the changes earns for their businesses.

MYTHS TO DEBUNK ON FACEBOOK MARKETING

How do you as an entrepreneur, as a marketer know what will work for you and what won't. Do you just blindly follow every single formula handed out to you? The truth is, when starting out,knowing what works for you and what doesn't is complicated and can be a bit hard at times. This is … Continue reading MYTHS TO DEBUNK ON FACEBOOK MARKETING