MARKETING STRATEGY 107: BEATING THE NUMBERS

Relationship Marketing Orientation Era-This is the modern approach of marketing. Today’s marketer focuses on needs/ wants of target markets and aims at delivering superior value. The mantra of a successful marketer is ‘ Long-term relationships with customers and other partners lead to successes.

A QUICK GUIDE TO INSTAGRAM MARKETING

'When you photograph people in color,you photograph their clothes; but when you photograph people in Black & White, you photograph their souls.' Ted Grant Instagram I'm sure that most of you do not need an introduction to Instagram or the way it's used. While some of you may not consider it to be a stronghold … Continue reading A QUICK GUIDE TO INSTAGRAM MARKETING

HOW TO SELL YOUR BUSINESS STORY ON FACEBOOK AND INSTAGRAM

A lot has been said about social media marketing. Research has been done, tips and strategies given but one question still remains. How do you humanize your brand and give it a voice without sounding too salesy or come across as trying too hard.

MY JOURNEY

They say marry your passion and you will never have to work another day. How true this statement turned out to be for me. Well writing is not my first love but digital marketing combined with entreprenuership and consumer awareness is. This is what fuels me day in-day out. Knowing that at the end of … Continue reading MY JOURNEY