CONSUMER BEHAVIOR 104: HOW TO USE CUSTOMER REVIEWS IN YOUR MARKETING STRATEGY.

Customer reviews has been cited to be a major factor in with making or breaking a business. This is due to the shift to digital marketing and consumers raising their expectations. When a consumer interacts with your reviews, three things happen:

EDGING OUT THE COMPETITION

Invention, they say, is the mother of necessity. This statement holds water for many entrepreneurs. Unlike in the past where you needed a lot of resources to get off the ground, the internet has evened the playing ground. Information and knowledge at our fingertips. With a bit of practice here and there, you can really … Continue reading EDGING OUT THE COMPETITION

MY JOURNEY

They say marry your passion and you will never have to work another day. How true this statement turned out to be for me. Well writing is not my first love but digital marketing combined with entreprenuership and consumer awareness is. This is what fuels me day in-day out. Knowing that at the end of … Continue reading MY JOURNEY