MARKETING STRATEGY 102: HOW TO GET INTO THE MIND OF YOUR CONSUMER.

And where there is a vacuum, no conversions will happen. This is why it is important to understand the psychology of your consumer and tailor your marketing efforts according to their needs.

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MARKETING STRATEGY 101: UNDERSTANDING THE BUYING PROCESS.

Marketing is the cornerstone of every single business. For any business to prosper, business owners and marketers need to find a way to outwit their competitors. Having said that, half of the process involves understanding the psychology behind the buying process.

7 STRATEGIES ON IMPROVING YOUR EMAIL MARKETING.

A lot has been said about email marketing and its likelihood of surviving the major digital disruptions. The truth is email marketing is here to stay and it will continue to be a main player in marketing. With a lot of sites implementing ad blocks, email marketing is now more important than ever.

HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

Marketing has turned from being an art to being a science. With over 625,000 new businesses being registered monthly, getting the attention of your ideal has become more hectic. The consumer journey has changed from being a generalized one to being a content tailored one to suit the prospective consumer depending on where they are … Continue reading HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

HOW TO SELL YOUR BUSINESS STORY ON FACEBOOK AND INSTAGRAM

A lot has been said about social media marketing. Research has been done, tips and strategies given but one question still remains. How do you humanize your brand and give it a voice without sounding too salesy or come across as trying too hard.

RECENT FACEBOOK CHANGES AND ITS IMPACT ON YOUR BUSINESS

Social media over the years has impacted how companies do their business online and with the recent announcement from Mark Zuckerberg on January 11th 2018, business owners and marketers are busy trying to figure out what the changes earns for their businesses.

DIGITAL MARKETING STRATEGIES WE CAN LEARN FROM CANDY CRUSH

Candy Crush Saga.

A game developed and released on April 12th 2012. I remember the first time I heard about it and all the excitement it had stirred in people. Out of sheer curiosity, I decided to download and play the game. And believe it or not, the game has quite the addictive effect on me.

MARKETING TO GENERATION Z

Have you tried having a conversation with a teenager lately? If not try having one when they have their phones on their hands. This generation is one that is set to cause more buzz than Millennials. And let's face it. It's about time millennials paved way for the the next generation: Generation Z. Marketers are … Continue reading MARKETING TO GENERATION Z

MYTHS TO DEBUNK ON FACEBOOK MARKETING

How do you as an entrepreneur, as a marketer know what will work for you and what won't. Do you just blindly follow every single formula handed out to you? The truth is, when starting out,knowing what works for you and what doesn't is complicated and can be a bit hard at times. This is … Continue reading MYTHS TO DEBUNK ON FACEBOOK MARKETING