A lot has been said about email marketing and its likelihood of surviving the major digital disruptions. The truth is email marketing is here to stay and it will continue to be a main player in marketing. With a lot of sites implementing ad blocks, email marketing is now more important than ever.
There is no doubt that the rise of social media marketing and Internet led to companies rethinking their brand identity and values. The marketing paradigm has evolved from celebrity endorsement to now micro-influencers.
What is a digital marketing funnel? This is a framework that helps you to define, understand and follow the different stages buyers pass through during the consumer lifecycle. It is the flow through which a potential customers lands on your site and then takes a desired action.
Invention, they say, is the mother of necessity. This statement holds water for many entrepreneurs. Unlike in the past where you needed a lot of resources to get off the ground, the internet has evened the playing ground. Information and knowledge at our fingertips. With a bit of practice here and there, you can really … Continue reading EDGING OUT THE COMPETITION
Numbers. Everything revolves around numbers. Wars have been won with the right numbers, contests lost due to lack of enough numbers, economy rising and failing based on the numbers and yet here I stand, saying numbers do not matter. The right numbers as a matter of fact, is what matters. Having the right people surround … Continue reading HOW TO ATTRACT THE RIGHT FACEBOOK AUDIENCE.
They say marry your passion and you will never have to work another day. How true this statement turned out to be for me. Well writing is not my first love but digital marketing combined with entreprenuership and consumer awareness is. This is what fuels me day in-day out. Knowing that at the end of … Continue reading MY JOURNEY