MARKETING STRATEGY 102: HOW TO GET INTO THE MIND OF YOUR CONSUMER.

And where there is a vacuum, no conversions will happen. This is why it is important to understand the psychology of your consumer and tailor your marketing efforts according to their needs.

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MARKETING STRATEGY 101: UNDERSTANDING THE BUYING PROCESS.

Marketing is the cornerstone of every single business. For any business to prosper, business owners and marketers need to find a way to outwit their competitors. Having said that, half of the process involves understanding the psychology behind the buying process.

CONSUMER BEHAVIOR 104: HOW TO USE CUSTOMER REVIEWS IN YOUR MARKETING STRATEGY.

Customer reviews has been cited to be a major factor in with making or breaking a business. This is due to the shift to digital marketing and consumers raising their expectations. When a consumer interacts with your reviews, three things happen:

7 STRATEGIES ON IMPROVING YOUR EMAIL MARKETING.

A lot has been said about email marketing and its likelihood of surviving the major digital disruptions. The truth is email marketing is here to stay and it will continue to be a main player in marketing. With a lot of sites implementing ad blocks, email marketing is now more important than ever.

CONSUMER BEHAVIOR 103: RISE OF MICRO-INFLUENCERS.

There is no doubt that the rise of social media marketing and Internet led to companies rethinking their brand identity and values. The marketing paradigm has evolved from celebrity endorsement to now micro-influencers.

CONSUMER BEHAVIOR 102: UNDERSTANDING THE CONSUMER JOURNEY ANALYTICS

Consumer journeys aren't created; they are discovered.
Both marketers and entrepreneurs can both agree on this. Consumer dynamics is changing and evolving on a daily basis. While understanding trends and the different platforms is an absolute necessity in digital marketing, so is getting an in-depth analysis of your audience. Creating a connected customer analytics journey is critical to the success of overall marketing strategies.

HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

Marketing has turned from being an art to being a science. With over 625,000 new businesses being registered monthly, getting the attention of your ideal has become more hectic. The consumer journey has changed from being a generalized one to being a content tailored one to suit the prospective consumer depending on where they are … Continue reading HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.

5 COMMON MISTAKES TO AVOID IN YOUR DIGITAL MARKETING FUNNEL

What is a digital marketing funnel?

This is a framework that helps you to define, understand and follow the different stages buyers pass through during the consumer lifecycle. It is the flow through which a potential customers lands on your site and then takes a desired action.

HOW TO SELL YOUR BUSINESS STORY ON FACEBOOK AND INSTAGRAM

A lot has been said about social media marketing. Research has been done, tips and strategies given but one question still remains. How do you humanize your brand and give it a voice without sounding too salesy or come across as trying too hard.

ALEXA LOSES HER VOICE; SUPER BOWL AD 2018

As a digital marketer and strategist, I have to admit that Super Bowls is definitely one of my favorite times of the year. This is the one time we get to see marketing geniuses at their best and get some deep insights from them. That, plus the game obviously.